Introducing the new

feature app

Introducing the official FEATURE app, a seamless way to shop the latest in fashion, footwear, and lifestyle. Established in 2010, we have cultivated a destination where fashion, music, and art could co-exist, providing the highest quality that streetwear and high-end fashion culture have to offer. FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.

App Features


With over 150 of the world’s most exclusive and premium brands, our diverse selection of apparel and footwear has everyone covered from streetwear, lifestyle, and luxury fashion. Explore the latest arrivals from labels, including Stone Island, Off-White C/O Virgil Abloh, Converse, Comme des Garcons PLAY and Brain Dead.


Utilize our app’s check-out services as it provides a seamless shopping experience with our fast payment options, all within a tap of a button. We offer different financing options for quick and easy checkout, including AfterPay, Shop Pay, and Klarna.


Stay up to date on upcoming apparel, sneaker releases, and recently dropped collections as we deliver the latest information on all things fashion, music, and art.


Enable push notifications to stay up to date with all things Feature and more. Never miss out on surprise sneaker drops, new arrivals, lifestyle products, and exclusive in-app sales with our notifications.


With our wide selection of apparel and footwear, we offer a wishlist function to help you track your favorite styles and silhouettes from brands including Vans Vault, Rhude, Acne Studios, and more. The wishlist option is a convenient place to find all your favorite items for a seamless transaction.


Stay up-to-date on the most sought-after and exclusive sneaker and apparel releases from Nike, Jordan Brand, adidas Yeezy, Puma, and more. Secure your pair by entering our FEATURE Draw on the latest Air Jordan 1 styles or the new adidas Yeezy Boost silhouette.

now available on iPhone and android.