Founded in 2003 by Kaname Nagaoka and based in the Northern Japanese prefecture of Hokkaido, leisure and lifestyle brand South2 West8’s name is taken after the actual address of the Sapporo flagship store. South2 West8 is part of the enigmatic and diverse Nepenthes/Needles brand umbrella. The fashion label began as simply a storefront and fly-fishing outfitter and is centered around the concept of ‘Tenkara.’ Tenkara translates in Japanese as ‘from the sky’ or ‘from heaven,’ and is a traditional and minimalist form of Japanese fly-fishing that only requires a rod, line, and fly. South2 West8 is inspired by the more straightforward side of life and specializes in a slew of appropriate apparel that embodies fashion and functionality via authentic ideas and technical capabilities. South2 West8 continuously offers a selection of outerwear and everyday clothing such as sweaters, pants, t-shirts, hoodies, and even functional headwear like bucket hats and baseball caps. The fashion label’s countless creations and unique angles have garnered approval and support worldwide.