Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
First founded in Tokyo, Japan, in 1973 by fashion legend Rei Kawakubo, the Japanese label Comme des Garçons has since branched out into many different lines, with the most notable one being Comme des Garçons PLAY. Otherwise referred to as CDG PLAY, the brand was first introduced in 2002 and delivers elevated and unisex ready-to-wear pieces. While emphasizing unisex apparel, the minimalist line is most recognized for its iconic red heart bug-eyed motif logo designed by Filip Pagowski placed upon various streetwear offerings. The red heart is heavily prevalent within all of the Comme des Garçons PLAY offerings and is considered the face of the line. The label offers a variety of apparel, including crewnecks, hoodies, cardigans, t-shirts, polo shirts, and other knitwear. Comme des Garçons PLAY brings a playful aesthetic to traditional everyday attire. With many iconic collaborations between different celebrities and brands, perhaps the most iconic being the Comme des Garçons PLAY x Converse, which incorporates the signature red heart logo on a classic Chuck Taylor silhouette.