Making its debut in 2006, Byredo has become a fashion flagship as its fragrances have dominated luxury markets. Creator and founder Ben Horam has always had a passion for art and aspired to show his creativity through fragrance. Horam’s unique outlook translates into his items as he utilizes memories and experiences to drive his creations. He combines his emotions with the highest quality materials to provide a rendered approach to modern luxury.
Byredo offers a specialized range of fragrances along with accessories, interior decorum, and leather goods that follow Horam’s personal aesthetic. Signature scents, including Gypsy Rose and Mojave Ghost, offer a timeless and meaningful sensation applicable to all genders. Byredo continues to grow and venture into collaborations with brands such as Ikea and Off-White. Most recently, they have worked with Travis Scott and Russell Westbrook on developing signature scents.