Billionaire Boys Club made its official debut to the world in 2003 during Pharrell’s music video for his hit song Frontin’. Printed on a black shirt seen throughout the length of the video was a bold, white outline of what we now know as the iconic spaceman motif. Pharrell and fellow producer and fashion designer NIGO joined together to introduce the brand. Considered a blend of streetwear and luxury, Billionaire Boys Club intertwined fashion, music, design, and culture into one concept. Its primary mantra is ‘Wealth is of the heart and mind. Not of the pocket’ is commonly seen throughout each item. The brand continuously crafts apparel such as graphic tees, hoodies, crewnecks, shirts, pants, shorts, and much more.
Alongside Billionaire Boys Club is its subsidiary line ICECREAM. Established a year after its streetwear counterpart, ICECREAM takes into account skateboarding inspiration and music. Its best known for its distinct selection of bold graphics and all-over prints while utilizing the iconic ice cream, money sign, and running dog motifs throughout its brand’s consistent collections. Billionaire Boys Club’s Summer 2022 collection is inspired by destination dreaming paired with memorable summer trips, from the Santa Monica boardwalk to the French Riviera. These new arrivals spotlight a new camouflage print and vintage washed tees. As for ICECREAM Summer 2022, this delivery takes inspiration from a kaleidoscope—dreamlike patterns, playfulness, hand-drawn elements, and vivid colors. Key pieces include its fully-jacquard navy waffle polo and short set paired with its new cargo shorts.
Featured in ICECREAM’s new arrivals is the Lavish Bucket Hat. Cut from cotton twill, the headwear item features a stitched brim that provides optimal detailing. Embroidered bones and cones emblems are scattered throughout the headwear item, rounding out the overall design. Additionally, the ICECREAM Bengal S/S Polo upgrades the everyday polo. Featuring a cotton pique construction, the silhouette features an all-over print along with a quarter button closure. The ribbed detailing at the collar and cuffs completes the design. As for Billionaire Boys Club, the Smoke S/S Tee is one of the latest graphic tee arrivals. The cotton-cut silhouette features a crew neckline, while screen-printed campfire-inspired branding and graphics spotlight the front of the silhouette.
Billionaire Boys Club and ICECREAM Summer 2022 are available now at all retail locations + online.