The Los Angeles streetwear label PLEASURES defines itself as a “A mood. An emotion. An altered state of being.” Established by Alex James in 2015, the label takes into account heavy uses of ‘90s subculture inspiration while blending it within the DIY lifestyle aesthetics which evoke grunge emotions. The heavily graphics-based apparel label consistently produces apparel such as hoodies, long-sleeve t-shirts, sweatshirts, t-shirts, and more.
Alex James, growing up in New Jersey, was fascinated by fashion and would take the train down to New York City to explore stores. This piqued his interest, which grew to him working retail jobs as a teenager. This interest transitioned into selling clothes he had found at estate sales, which then moved him towards founding the streetwear brand. PLEASURES is well-versed in blazing pathways and cutting through the fashion noise with graphic clothing.
In this new delivery, PLEASURES welcomes an array of everyday graphic and knitted apparel. One stand-out apparel item from the streetwear label is the PLEASURES Wisdom Zip Cardigan. The silhouette is composed entirely of heavy knit thick gauge cotton and includes a vintage-style zipper at the full-zip closure. Contrasting rib-knit trims are seen throughout, while the jacquard skull graphics at the front make an impression. The following jacquard typography at the rear makes an impression: “What happened to you? What happened to me? PLEASURES is pain.” For another approach, consider the PLEASURES Bowl Long Sleeve. Composed of cotton, the silhouette takes on slightly ribbed detailing at the neckline and cuffs. Screen-printed branding is placed at the front of the design. Additional fish graphics are intertwined with the following phrase: “Forgive and forget.”
"PLEASURES FALL '22"
Ideal for the cooler months, the PLEASURES Suffering Hoodie perfectly captures the brand’s grunge emotions. The silhouette is cut entirely from a cotton blend, resulting in a comfortable experience. Ribbed detailing is seen at the trims, offering additional detailing to the overall silhouette. At the front of the design is a kangaroo pocket, which adds even more functionality to the look. The detailed embroidery is presented at the front in a classic PLEASURES logo along with phrasing and an angel graphic. In addition to the hoodie, PLEASURES also introduces its latest everyday graphic tee delivery, as seen in the PLEASURES Friendship T-Shirt. Cut entirely of cotton, the tee spotlights a crew neckline for added detailing. At the chest is screen-printed PLEASURES branding. Additional monkey graphics are placed, spotlighting the remainder of the detailed everyday graphic tee.
PLEASURES’ Fall ‘22 delivery is available now online at feature.com.