Iconic work apparel manufacturer Dickies is the number one apparel manufacturer worldwide, and it all started in 1922 with just a small Texas company making bib overalls. Each pair came out of the shop and fully implemented the spirit of the American worker. The brand celebrates its 100-year anniversary this year by celebrating icons who have shaped our world with integrity, hard work, and resilience.
One of these icons includes the world-renowned photographer and director Estevan Oriol. Oriol is primarily known for his bold representation of the glamor and grit of his Los Angeles roots, including his ‘family first’ values that have been the foundation of lifting up Chicano street culture through his art. Remaining true to his roots, he has always forged a path of his own, all while elevating Mexican-American culture through his art. Estevan Oriol embodies Dickie’s beliefs entirely, which makes him the perfect artist to join alongside the heritage workwear brand in an exclusive collaborative apparel collection. Throughout this collection is a selection of denim, pullovers, tees, and more, all of which combine the aesthetics of Los Angeles street culture with the heritage workwear of Dickies.
One stand-out item featured in the Estevan Oriol x Dickies collection is the Indigo Denim Bib Overalls. This silhouette fuses the past with the future based on its iconic utility design that is tailored to a modern aesthetic. Oriol’s iconic catchphrase “Laugh Now Cry Never” is screen-printed, reminding all to live life to its fullest and to always look for humor in whatever life throws your way. Cut from 11.75 oz cotton denim, the silhouette spotlights triple-stitched seams, bib pockets, and additional embroidered branding for a premium finish. Additionally, the El Triste Wave Short Sleeve T-Shirt makes a bold statement as well. Referencing the iconic clowns of Chicano street and tattoo culture, the clown imagery symbolizes the importance of humor in life. Cut from heavyweight cotton jersey, the silhouette features a chest pocket paired with screen-printed branding and graphics at the front and rear for a finished look.
The Estevan Oriol x Dickies collaboration is available now at feature.com.